The person behind
the work.
I'm Sarang — an Art Director, Designer & Illustrator based in Bangalore, with 8+ years of experience building brands, campaigns, and visual identities for companies that care deeply about how they're perceived.
My creative journey started nearly 10 years ago through photography. What began as an obsession with framing, lighting, and storytelling slowly evolved into a multidisciplinary creative practice blending art direction, branding, illustration, photography, and visual communication.
That background continues to shape the way I think today. Photography taught me how to observe emotion, detail, balance, and atmosphere — while design taught me how to translate those instincts into meaningful visual systems and brand experiences.
Over the past 8+ years, I've worked across brand identity, packaging, campaign design, illustration, retail visuals, digital experiences, photography, and videography — building everything from premium alcohol brands and motorsport campaigns to FMCG packaging and launch identities.
I've collaborated with brands like Swiggy, BigBasket, Flipkart, RCB, DriveX, and TSI Racing — helping shape how they communicate across print, digital, social, and experiential platforms.
I believe great creative work comes from curiosity and clarity of thought. Whether directing a campaign, designing a brand system, shooting visuals, or crafting a narrative, I enjoy finding the balance between bold ideas and refined execution.
something great.